Women and older Australians are the fastest growing audiences
for interactive games.
35% of gamers are parents.
60% of gamers play for up to an hour at a time a few times
a week.
73% of parents say that games help their children learn about
technology.
Playing computer and video games does not compete with non-media
and outdoor leisure activities. Instead it competes with other
media such as TV, film and music.
Research by the Australian government shows Australians are
confused about the difference between the M and MA15+ classifications.
88% of Australians support a common classification system for
games and films.
