About Us
IEAA is an industry association representing Australian companies
in the Computer and Video Game Industry. Our members develop and
market computer and video game software, hardware and accessories
in Australia. IEAA is administered by a Board of Directors comprising
senior executives from entertainment companies. The Board is supported
by the CEO, Mr Ron Curry.
Services
- Weekly Hardware and Software Sales Reports
- Catalogue Advertising Reporting Software
- Annual Awards
- Piracy Investigations
- Government Relations
Business Partners
- Commercially Retail
- GFK Australia
- Mallesons Stephen Jaques
- Maverick Marketing & Communications
- Price Waterhouse Coopers
IEAA Members
"We're working together to support the
gaming industry"

Left side – front to back: Rose Lappin (Nintendo), Roger
Clarke (Warner Bros), Mark Aubrey (Warner Bros), Paul Elliot (QV
Software)
Right side – front to back: Ron Curry
(IEAA CEO), Edward Fong (Ubisoft), Darren Macbeth (Sega), John
Watts (Activision), Martin Good (THQ)
Absent: Colin Brown (Vivendi),
Michael Ephraim (Sony Computer Entertainment), Kimberley Francis
(Microsoft), Dean Glover (Take 2 Interactive), Tony Hughes (Mindscape),
Gerard Noonan (Atari).
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